What kind of content to create for each stage of a B2B marketing funnel?

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Introduction

What is a B2B marketing funnel?

What is a customer journey map? Is it different from a marketing funnel?

Why do you build a marketing funnel?

What are the stages of a marketing funnel?

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Awareness

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Consideration

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Close/Conversion

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Retain/Loyalty

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Delight/Advocacy

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What kind of content to create for each of those stages?

Awareness Stage Content

Consideration Stage Content

Conversion Stage Content

Loyalty Stage Content

Advocacy Stage Content

Conclusion

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