Top 10 mobile usability guidelines

Top 10 mobile usability guidelines

Today, website users are massively evolving as mobile devices and tablets continue to become more prevalent around the world. Half of the USA’s population as well as 62% of people in the UK were reported to be using a smartphone or a tablet as of 2012. This signifies a great shift from website’s access by customers through desktops. Nowadays, many people are looking to access information and products on websites through their mobile devices and tablets.

However, how information is presented on a normal web page is quite different to how it appears on a mobile device’s web page. This presents challenges as to just how web developers and designers can make the same good desktop web-user experience to be copied on mobile devices.

User experience on mobile devices is highly vital and is among the main factors determining whether a site has a solid conversion rate or a high bounce rate. Mobile usability determines how accessible a site is, how many are able to interact with it, how many of them make purchases, what they gain from the interaction, or whether they will want to return again to the site.

To design a better mobile usability experience, it is crucial for designers and developers to understand the users and their behavior in relation to the mobile experience they will deliver, as well as in relation to the entire mobile web experience. As a designer, you will have to think like a mobile user and ask yourself questions such as; what is the customer looking for from a mobile experience, or what is their end goal after visiting the site. Generally, users expect to focus on the content that will satisfy their goals when they access a website on a mobile device. Plus, they want it in a simplified form, easy to access, and easy to read through.

Here are some mobile usability guidelines to help you create or improve on your website’s mobile user experience;

1. Simplify your website content

2. Create an option for the user to view the full website

3. Employ a simplified layout to make the site appealing to the eye and easy to use

To avoid this, create single column web pages that use up the whole width of the screen and scroll downwards. Additional content on the page should then expand downwards so that users can easily scroll up and down to view any content they want; and at the perfect screen size.

4. Consider utilizing more text links than images

5. Minimize text entry

6. Determine whether you need to create more than one mobile site

7. Present the navigation differently and then optimize it

8. Make use of smartphone built-in functionalities

9. Avoid using automatic refreshers and pop ups

10. Design mobile friendly forms

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