The role of voice assistants in marketing & business


  1. Privacy Issues: The topic of who listens to voice assistant recordings and what they hear became one of last year’s most significant controversies faced by voice assistant developers. Data and consumer privacy are essential aspects a voice assistant maker and marketer need to comply with. The user deserves to know that his data is safe, and his privacy is not compromised, otherwise, user adoption is a significant problem.
  2. Lack of context and ambiguity: Most voice assistants today face the challenge of making the conversation as life-like as possible. Currently, the capability of voice assistants to handle dialogs fluidly is still far from natural. Producing a smooth two-way dialogue while overcoming any interactional ambiguity is going to be a major win for the voice tech.
  3. Accessibility: In the past, nearly all interfaces involved physical contact. It’s not just digital interfaces under glass surfaces that need to be touched, but the physical world around us: door handles, light switches, keyboards, and mouse. Such experiences can be frustrating — or unpleasant — for those with restricted movement skills, and incorporating solutions for voice commands means that more individuals will engage. Voice assistants don’t fix these issues; they open new opportunities to communicate with a broader range of users without relying on contact. But we are yet to see significant steps being taken in this direction.



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