How to translate your YouTube video and turn it truly global


Need your YouTube videos to reach a global audience?

On average, two-thirds of YouTube watch time comes from outside your own country. To make your YouTube videos available to a worldwide audience, consider translating them into multiple languages. There are viewers speaking 75 different languages watching YouTube every day, and they’re probably interested in your amazing content.

Why should you translate Youtube videos?

In a nutshell, there are three main reasons why you should be considering to translate your YouTube videos:

  1. Viewers who speak other languages can also find and watch your subtitled videos.
  2. Even captions for the same language as the video will make them accessible for hard of hearing viewers or viewers in noisy environments.

What are CC and Subtitles?

CC or Closed captions are written transcripts of a video displayed visually on the computer. You will extend the reach of your channel by offering viewers the option to read words rather than just listen to them. In some languages (English, Dutch, French, German, Italian, Japanese, Korean, Portuguese, Russian, and Spanish), auto-generated captions are also available, and viewers can turn them on and off.

So how to translate my videos?

There are two ways to do that.

Translating video titles & descriptions

You should also add video titles and descriptions so your audiences can find the videos in their own language.

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