How to shortlist a mobile app development company in India

As consumers change from using stationary computing devices to using more and more mobile devices, companies have had to rush to adjust to this new trend in consumer computing behaviors. Mobile devices have smaller screen spaces and often times have less computing power. This means companies need to create interfaces for their customers that are legible on a smaller screen space and require less memory to function. Mobile technology development is different than traditional computer software and takes a different approach in development. This has created a problem for companies in finding quality mobile application developers who are also cost effective.

One solution to this problem is outsourcing your mobile application development needs overseas. This can result in significantly cheaper cost for what is still a great end product. India is often the destination of choice due to it abundance of English speaking tech savvy people. There is also a history to draw upon of American companies using Indian skilled labor.

However, the problem this presents is being able to delineate between the quality companies and the ones you should pass on. Since it is literally on the other side of the world many American business are not familiar with the people and companies operating in India. While this can be a challenge it is nothing that cannot be taken care of. Below we have listed some of the things an American Company should consider while trying to choose an Indian partner to help with their mobile application development needs.

The Company’s Track Record

Technology has changed many things but one thing is still as true now as it was a hundred years ago. The best way to judge future performance is looking at past results. First, experience matters and you do not want to be on board for someone’s maiden voyage in this industry. You need a partner that has produced high quality results for companies similar to yours in the past. Ideally you will want to see applications they have developed that are similar to what you are looking for.

A great way to go about this is by asking for an old referral. Speak with others in you industry that you trust and ask what developers they have had success with in India in the past. With all the advertisement and other information out there nothing can beat the word of a flesh and blood person that you trust. Other people with knowledge in the area can also help you narrow down your search area.

Once you have a company in mind that you want to look at further you should start by asking them for samples of their previous work. This will give you examples of what quality of work you can expect from them and what their capabilities are. Of course it is always better to compare apples to apples and oranges to oranges so try to get multiple examples of their work that is similar to what you are looking for. It is also never a bad idea to ask that company for the names of people they worked with in the past. Keep in mind though that there is often times a non-disparagement agreement so take anything they say with a grain of salt. It is best to ask specific questions of fact rather than opinion.


There is a wide variety of cost agreements in the mobile application industry. Make sure you are familiar with all of those variables that can affect your end product and what they will cost you. Being literate in this area will greatly assist you in your ability to look around and compare competing offers while deciding what is right for you.

It is best to know what you want and what you are willing to spend to get it from the get go. From shopping around you can compare prices from a variety of different developers and see what end product that will get you. Make sure to read the fine print when it comes to these quotes and offers though. Understand if you are buying the technology or just a license to use it. This can be an expensive issue to confuse later down the road as your use of the application increases.

Make sure you know what you are going to get and what you are going to pay from the start. A thing to look out for is the “Run Away Train Strategy” where they will give you a quote for the developer to analyze what you need then start billing you non-agreed upon charges. Make sure you know what fees and other charges will be in addition to the price quoted in big font. Often times companies will give you a low quote to get their foot in the door only for you to find that through their creative accounting you were never really getting a good deal.

Turnaround Time

As the old saying goes “timeliness is next to Godliness.” You need to have a company that can get things done in a timely manner. Digital Commerce is a time sensitive business and you need a partner who can get things done quickly. Missing deadlines is not acceptable and can cost your business dearly. Consider it a major red flag if they have a history of not abiding by an agreed upon schedules.

Also even after the deployment of a new mobile application the stress of thousands of users’ traffic can cause bugs that were not caught in development to quickly come to the surface. Your application developer needs to be able to identify and correct those problems quickly as to not cause interference for your company and hurt your customer’s experience.

This is a good question to ask other customers who have used the developer you are considering in the past. Ask them what kind of turnaround times they had in both development and completing maintenance tickets for their applications in the past. It is hard to overstate how important this is.

Collaborative Communication

Being able to have a collaborative relationship with your mobile application developer is vitally important. Their needs to be an understanding that you know your business, the market you operate in, and your customers. Transversely, you need to be able to trust that they know the technology and how to get things done. This trust and understanding will help you to continue to develop your mobile applications even after their original development and deployment.

This will also allow you to spot business opportunities and take advantage of them as they come up. It is also important to be able to have this process to adjust to customer feedback and create improvements to give them the best overall customer service and experience as possible. In today’s competitive business enjoinment this can be crucial to your business overall success.

This process is the root of innovation and coming up with dynamic solutions to the dynamic challenges in digital commerce.

Be Clear About What You Want

There can be a bit of a cultural barriers any time you conducts business over sees. It is important that you understand what cultural barriers could cause confusion and get in the way of what you need getting done. That is why it is important to make sure that you know the application developer knows what you want and knows how to get it done. A good way to insure this is to have them back brief you on what you said so you can insure that your needs were accurately communicated.

Originally published on Product Insights Blog from CognitiveClouds: Top mobile app development agency



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