How are manual extensions different from automatic extensions?

What is an ad extension?

Extensions add additional details to your ad, providing more reasons for searchers to click and select your company on the search page. By using extensions, additional business information such as an address, telephone number, customer ratings, or other links to your website can be shown on the ad.

Ad extensions can significantly improve your ad’s (CTR) click-through rates. Call buttons, location details, links to various pages of your website, additional information, and many more types are included in extension formats.

How are manual extensions different from automatic extensions?

Manual extensions need a certain amount of set-up. While some extensions are added automatically when Google Ads predicts they will boost your results, -those are automated. No setup is required for automatic extensions, so when you build manual extensions, they don’t show up among your choices.

Some examples of automatic extensions:

Automated call extensions

Some examples of manual extensions:

Sitelink Extensions

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