Responding to a “system down” emergency is an IT professional’s nightmare. At the time that an application is offline, there are stress, cost, and urgency factors. Planning can help your organization prevent such an emergency, but what is the right amount of planning versus the cost involved? In a complex…

It’s unavoidable. Even the best DevOps teams will run into problems. Yep, that’s right-even yours. And you can expect it to happen more than once too. So, what does that mean? Should you give up and let all of your hard work over the years come crashing down? Well, no. It just means that you need to start thinking about your…

DevOps is spreading rapidly throughout the world of programming and development. It is predicted that investment in DevOps strategies is going to nearly triple in just five years. Considering its impact on a company’s productivity and output, it’s easy to understand why. …

Consumers are embracing voice technology at unprecedented levels, and businesses must remain up to competition, or risk missing out. Many companies see more and more customers turning to voice assistance. But what they do not understand is just how easily a customer behavior change happens. …

What is developer marketing? Let’s say you are entrusted with marketing for a high tech product. But it’s not a consumer app. It’s a set of ready to use APIs meant for messaging media like SMS, voice, and video. Who do you think you should be targeting? It’s the software developers of various consumer…

Introduction In the last few months after COVID, there have been interesting shifts in the B2B sector. More and more B2B businesses are looking for ways to get started with digital channels like SEO and Social. In the past, we have seen B2B companies relying heavily on conventional sales channels like…

Introduction Need your YouTube videos to reach a global audience? On average, two-thirds of YouTube watch time comes from outside your own country. To make your YouTube videos available to a worldwide audience, consider translating them into multiple languages. …

Here’s our curated list of 20 top sales blogs you’ll need to follow — to learn from some of the best and the brightest in the business. Go ahead and bookmark them. We too have. 1. Hubspot Sales Blog

Reading has a vital role to play in our lives. It’s about thinking, sharing, and connecting with others. For us, digital marketers, reading is an integral part of what we do. It is essential to stay up to date with the latest and cutting edge marketing tech products that can…